Finding the right keywords for your content is not the end of the road. You also have to ensure that you rank for your keywords. You have to give search engines the impression that your site can conclusively answer user queries. Having these two in place will significantly reduce the bounce rate and increase your online reputation with both search engines and online visitors.
Here are 8 ways to rank for your keywords
Exploit Keywords With Most Impressions
When conducting your keyword research or trying to find the best keywords for your site, always seek to adopt those with the most impressions online. Look for related phrases or queries and compare how frequently people search for them. Therefore, you may have all the right keywords or all you want to be known for but as long as they have a low search volume, it is always going to be hard to drive that organic traffic to your site. If you are a real estate firm, for example, find out whether it is more beneficial to rank for ‘affordable homes’ or ‘affordable houses.’ The two are closely related but ‘affordable houses’ is searched thousands of times more than ‘affordable homes.’
Define your main categories/subcategories
Categories and subcategories are also a major SEO factor. By clearly outlining your main categories, you are informing search engines and your visitors what you consider the most important or relevant to your site. This also shows that you are more organized with your content. Search engines value well-structured content.
Clarify your theme
Coming out clear on what your site is all about also helps a lot with regards to the keywords you choose to use. If you want to rank for keywords withing finance and or business, always ensure that your site is a business, finance, or economic related. After telling search engines what you want to rank for, they will do occasional crawls to find out whether you are reliable, relative to your keywords. If they find out that you are a political site yet your keywords are finance or business-related, your site will be degraded in rankings or even spammed. It takes a lot of time to recover from such a dent in reputation. Beware.
Audit your content
A content audit is as good as a content generation. You don’t want to upload grammatical errors or attempting to rank for spammy content. Always go through what you posted in the past to see how well you used keywords or what keywords you used. Look at what readers have to say. try to find out why people are not viewing a particular product or why a certain article is performing poorly. It could be because you have linked to spammy sites or because search engines do not view your content as comprehensive enough. Always try to be as comprehensive as possible. It is the only way search engines will trust you and refer people to your site.
Create a meta tag for every page
A well-structured site means it has well laid out pages. If these pages represent different categories of content or products, you must offer meta tags to tell search engines what they are all about. This will increase site rankings as search engines prefer referring visitors to precise content rather than sending them to your homepage to fend for themselves.
Keep an eye on word count
Word count is a very critical aspect of blogging. Google uses varied rankings for different sets of content. Technology, Finance, Business Food, and Health articles have a certain threshold that google considers conclusive. The average is usually 1800 words. Google considers an article or a piece of content conclusive when its word count is about 1800 words. It can be less for some sets of content, and more for others. To be safe, always ensure you aim for at least 1000 words with keywords spread all over your content. Also, be careful not to over-optimize your content by spamming it with keywords.
Guard against duplicate content
Duplicate content can either be external or external. When doing your research for content or product descriptions, always ensure you take a unique angle in delivery. Duplicate content from your site or another platform online can lead to degrading in search rankings. Always be careful how you cover topics that you had already covered. It would be much safer to just add details to your earlier content when new developments occur rather than attempting to create another one.
Ranking for your keywords is also dependent on the backlinks you receive. Always do a link audit to ensure that sites linking back to you are talking about the content within your field. Backlinks help build your online reputation and legitimacy but if spammy sites link to you, you will always have problems with search engines.
Your site can rank for a wide variety of related keywords. All you have to do is ensure that you have the right keywords that are constantly updated to be in line with the popular digital trends. You can also optimize your pages to rank individually. This will still drive traffic to your site and set you up for success and huge profits.