Emails are the most powerful tools for small businesses to promote their products or services and cultivate leads. Plus, you can use promotional emails to engage with customers and grow your website. Like most online promotional activities, for a successful email marketing campaign, you need to be consistent. Ensure you send regular emails to engage …
6 Types of Emails you should send to grow your Online Store Read More »
When starting a company blog for your business, writing blog posts is just the beginning. Successful blogging requires time, hard work, and a lot of effort. Therefore, to meet your blogging goals, you should optimize your site for SEO, promote your content on the web and formulate ways to increase user engagement on your website. …
Whether you are looking to expand online or want to start your first e-commerce business, setting up an online store is relatively simple. Launching your e-commerce site will expose it to a large pool of potential online customers and increases the chances of turning it into a successful and profitable business venture. This guide will …
When creating an online presence for your small business or rebranding, you need to ensure all the elements, such as colour scheme, fonts, layout, images, and logo, are consistent with your brand style. However, this can be hard to achieve if several people are involved in different aspects of your web presence. A style guide …
If you have not updated your website in a while, you run the risk of missing out on modern design trends, improved user experience, and current SEO tricks that might lead to more leads and conversions from your online business. While revamping your website or redesigning it from scratch requires a lot of hard work, …
There are multiple ways you can go about building a website for your small business, online store, blog, or passion project. You can either hire a professional designer, use a website builder and forgo all the technical aspects of creating a website from scratch, or install content management systems (CMS). A CMS is a software …
Building an online presence for your blog, business website, or online store is relatively simple. All you need to get started is to purchase a hosting package and register a domain name. The tricky part is finally building your website. To build a website, you can either opt to do it yourself or hire a professional designer to …
As a business owner, your domain is your digital representation. Your brand and your online reputation are built around your domain. Ensuring you get it right with domain selection for your shop is a massive stride towards online dominance. With the online real estate entirely about keywords and how well you integrate them into your …
For a successful email marketing campaign, you first need to create a decent-sized email list. Building an email list is a cost-efficient and effective online marketing tool for your business. If you are not growing an email list for your website, you are missing out on a profitable means to generate leads, target repeat customers, …
How to build an email list and boost your online sales Read More »
What’s in it for my business if I choose a .ke extension over a .com or a .biz extension? Do I get a fair perceptibility score with search engines and SEO by choosing one extension over the other? Is the domain name influence different per location? These are the questions we get almost daily from …
