Search Engine Optimization (SEO) best practices for Business to Business (B2B) and Business to Customer (B2C) may vary depending on a wide variety of factors. As a business owner, you need to get it right to leverage your competition and ensure you realize maximum profits within your niche. In comparison, SEO for B2B and B2C …
The world is increasingly relying on the power of having a digital presence as a way to catapult a business forward and experience significant growth. Having a website is part of the journey of getting there. However, registering a domain name and having your website hosted can only take you so far. The bulk of …
Speed is a critical component of an e-commerce site’s performance. According to web statistics, approximately 70% of users will leave a website if it takes longer than three seconds to load. Web users expect significantly faster loading times, and your site needs to live up to those expectations. If your website falls short on speed, …
When setting up a physical store, there are certain expectations from your customers, that you must meet to generate purchases. From attractive window displays to the interior layout, you need to spruce up your physical store to give your customers a positive experience and increase traffic to your store. Similarly, there are expectations you must …
The key to a successful online business is user engagement. It lets you know if your website is well-poised to drive conversions and increase sales. When potential customers are satisfied and have a positive experience with your website, it automatically improves the quality of engagement. User engagement measures the reaction of users to your website …
Finding the right keywords for your content is not the end of the road. You also have to ensure that you rank for your keywords. You have to give search engines the impression that your site can conclusively answer user queries. Having these two in place will significantly reduce the bounce rate and increase your …
The importance of keywords to your online business cannot be underestimated, especially in the current digital ecosystem. You need to conduct adequate keyword research regularly to competitively and strategically rank your site higher in search results.The use of keywords is the primary mode in which your site can communicate to search engines. It’s through keywords …
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The Coronavirus pandemic has forced businesses to shift towards the digital space. It has become necessary for businesses to adapt to the ever-growing digital platforms with expectations that the businesses will keep afloat. For businesses that were already online, it has been a walk through the park, but those pushed online by the pandemic are …
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Most businesses have embraced promotional emails as a way to connect with their customers. Since most people are perpetually attached to their electronic devices, the frequency of checking emails has increased exponentially. Research shows that people are five times more likely to check their emails than social media pages. Hence, email marketing continues to rank …
Did you know that your web host can affect your SEO ranking? Choosing a web host certainly requires wisdom; it’s not a guarantee that your web host will boost your rankings, but for sure can affect how high you rank on search engines. It is, therefore, smart to balance between affordability and factors affecting SEO, …
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