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Websites & Optimization

website speed

5 Ways to speed up your E-commerce Website

Speed is a critical component of an e-commerce site’s performance. According to web statistics, approximately 70% of users will leave a website if it takes longer than three seconds to load. Web users expect significantly faster loading times, and your site needs to live up to those expectations. If your website falls short on speed, …

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user experience

User Expectations your Website must meet

When setting up a physical store, there are certain expectations from your customers, that you must meet to generate purchases. From attractive window displays to the interior layout, you need to spruce up your physical store to give your customers a positive experience and increase traffic to your store. Similarly, there are expectations you must …

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user engagement

How to boost User Engagement on your Website

The key to a successful online business is user engagement. It lets you know if your website is well-poised to drive conversions and increase sales. When potential customers are satisfied and have a positive experience with your website, it automatically improves the quality of engagement. User engagement measures the reaction of users to your website …

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Keyword Research

Keyword Research: Best Online Practices For Success

The importance of keywords to your online business cannot be underestimated, especially in the current digital ecosystem. You need to conduct adequate keyword research regularly to competitively and strategically rank your site higher in search results.The use of keywords is the primary mode in which your site can communicate to search engines. It’s through keywords …

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keywords

Keywords: The Link Between Success And Failure Of Online Business

The Coronavirus pandemic has forced businesses to shift towards the digital space. It has become necessary for businesses to adapt to the ever-growing digital platforms with expectations that the businesses will keep afloat. For businesses that were already online, it has been a walk through the park, but those pushed online by the pandemic are …

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Tips for a successful Email Marketing campaign.

Most businesses have embraced promotional emails as a way to connect with their customers. Since most people are perpetually attached to their electronic devices, the frequency of checking emails has increased exponentially. Research shows that people are five times more likely to check their emails than social media pages. Hence, email marketing continues to rank …

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How is Your Web Host Affecting Your SEO Ranking?

Did you know that your web host can affect your SEO ranking? Choosing a web host certainly requires wisdom; it’s not a guarantee that your web host will boost your rankings, but for sure can affect how high you rank on search engines. It is, therefore, smart to balance between affordability and factors affecting SEO, …

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