Building an online presence for your blog, business website, or online store is relatively simple. All you need to get started is to purchase a hosting package and register a domain name. The tricky part is finally building your website. To build a website, you can either opt to do it yourself or hire a professional designer to …
As a business owner, your domain is your digital representation. Your brand and your online reputation are built around your domain. Ensuring you get it right with domain selection for your shop is a massive stride towards online dominance. With the online real estate entirely about keywords and how well you integrate them into your …
For a successful email marketing campaign, you first need to create a decent-sized email list. Building an email list is a cost-efficient and effective online marketing tool for your business. If you are not growing an email list for your website, you are missing out on a profitable means to generate leads, target repeat customers, …
How to build an email list and boost your online sales Read More »
What’s in it for my business if I choose a .ke extension over a .com or a .biz extension? Do I get a fair perceptibility score with search engines and SEO by choosing one extension over the other? Is the domain name influence different per location? These are the questions we get almost daily from …
Your domain name is a crucial element in establishing your online presence and cultivating your brand image. There are many reasons why you would want to change your domain name, such as rebranding your business, giving your website a fresh look, or even switching to something memorable that is relevant to your brand. Will changing …
How to Change your Domain name without losing your SEO Read More »
Once you have set up your online store, you need to employ SEO strategies to maximize your exposure on search engines. Although you need to use various SEO techniques interchangeably to be successful in achieving your online goals, backlinks are the most crucial search-ranking factor. Understanding how link building works can go a long way …
Link building tactics for your E-commerce Website Read More »
It takes both time and effort to build a successful online business. From optimizing your site for search engines, cultivating a strong social media presence to launching email marketing campaigns, there are multiple steps you need to follow to start your e-commerce store on the right foot. While all these strategies are crucial for bringing …
E-commerce Metrics you should track to boost sales Read More »
When setting up an online store, you need to keep track of various things to make your e-commerce business a success. From your business plan, marketing tactics, and online tools to cement your online presence, it’s easy to make mistakes that could cost you your online business. Ensure you start your new e-commerce business on …
When it comes to making online purchase decisions, consumers consider several factors, which include advertising, sponsorships, brand preferences, and word-of-mouth recommendations. However, few are more powerful than social proof. Social proof such as customer testimonials, social media likes, online rating systems, credential badges, and awards are a powerful tool that can convert web visitors into …
Subdomains have been around for quite some time now. Their utilization has also grown considerably. Despite their increasingly popular usage, most website owners do not know how to integrate them into the site structure or utilize them. As a website owner, before your developer integrates subdomains to your site, you should know what they are. …
