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social proof

Why your Website needs Social Proof

When it comes to making online purchase decisions, consumers consider several factors, which include advertising, sponsorships, brand preferences, and word-of-mouth recommendations. However, few are more powerful than social proof. Social proof such as customer testimonials, social media likes, online rating systems, credential badges, and awards are a powerful tool that can convert web visitors into …

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Promote your Website cheaply

Are you on a tight budget? Here are tips to market your website

A website is the focal point of all your marketing efforts for your business. While building a website is the first step to growing your online presence, the next step is to market your website to get your brand name out there and improve brand awareness. For you to effectively sell your products and services …

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Domain names

4 Reasons Why You Should Register Multiple Domain Names

A website is an online representation of your business. Your business name, which is the domain name, is your undisputed identity on the internet. As a business owner or blogger, there is a lot of pressure when it comes to picking the perfect domain name. Your domain name must be relevant to your brand, memorable, …

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ecommerce threats

E-commerce: Security threats you should keep your eyes on

The online market has taken the world by the storm, with a dramatic shift seen in the move from physical stores to the web in recent years. Technological advancements and the convenience of online stores have attracted the lion market share of buyers, fuelling an upward trajectory in the growth of online businesses, away from …

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Get an Online Community started with ease.

With everything going digital, most businesses have now more than ever realized the importance of building and nurturing online communities. Online communities form the bulk of the customers who engage with your brand online. Whether it’s through your website, social media pages or emails, engaging with your online community is crucial to the success of …

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The New Normal: What’s next for Kenyan businesses?

We would love to send our love to all our clients and wish them good health and breakthroughs in their businesses. It has been a tough period for many, and things are yet to slow down. That said, it’s time to go back to the drawing board and re-imagine how we do business. This dire-situation calls for innovative ways of handling business during and after Covid19 pandemic. We have to look forward to business continuity instead of going down in defeat. So, what’s next for your business? What areas do you need to review?

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