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Promote your Website cheaply

Are you on a tight budget? Here are tips to market your website

A website is the focal point of all your marketing efforts for your business. While building a website is the first step to growing your online presence, the next step is to market your website to get your brand name out there and improve brand awareness. For you to effectively sell your products and services …

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ecommerce threats

E-commerce: Security threats you should keep your eyes on

The online market has taken the world by the storm, with a dramatic shift seen in the move from physical stores to the web in recent years. Technological advancements and the convenience of online stores have attracted the lion market share of buyers, fuelling an upward trajectory in the growth of online businesses, away from …

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email security

DMARC: Why your Business needs it

Even in the wake of digitization and the explosion of new technology, such as social media, emails continue to be the centrepiece of digital communications. Notably, with most people checking their emails first thing in the morning, it’s easy to see why emails are the cornerstone in delivering effective personal and business communication. Why is …

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user engagement

How to boost User Engagement on your Website

The key to a successful online business is user engagement. It lets you know if your website is well-poised to drive conversions and increase sales. When potential customers are satisfied and have a positive experience with your website, it automatically improves the quality of engagement. User engagement measures the reaction of users to your website …

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Get an Online Community started with ease.

With everything going digital, most businesses have now more than ever realized the importance of building and nurturing online communities. Online communities form the bulk of the customers who engage with your brand online. Whether it’s through your website, social media pages or emails, engaging with your online community is crucial to the success of …

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Tips for a successful Email Marketing campaign.

Most businesses have embraced promotional emails as a way to connect with their customers. Since most people are perpetually attached to their electronic devices, the frequency of checking emails has increased exponentially. Research shows that people are five times more likely to check their emails than social media pages. Hence, email marketing continues to rank …

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The New Normal: What’s next for Kenyan businesses?

We would love to send our love to all our clients and wish them good health and breakthroughs in their businesses. It has been a tough period for many, and things are yet to slow down. That said, it’s time to go back to the drawing board and re-imagine how we do business. This dire-situation calls for innovative ways of handling business during and after Covid19 pandemic. We have to look forward to business continuity instead of going down in defeat. So, what’s next for your business? What areas do you need to review?

E-commerce: 5 Tips to select the Best Hosting Solution for your Site

The growth of e-commerce, as a result of digitization, has completely revolutionized how buyers and sellers interact in the market place. Consequently, there has been a lot of processes involved in ensuring that an online business is seamless and customer-centric.  For the smooth operation of an e-commerce business website, the details concerning the appropriate web …

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stay_safe

Ways To Maintain Overall Well-Being While Working From Home

The novel coronavirus (Covid19) continues to devastate the world as global economies struggle to contain it. Since its outbreak, it has spread like wildfire, leaving unprecedented waves of destruction in its wake. We are only left with the hope that societies and communities work together to stay safe and flatten the curve. In an effort …

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