Emails are the most powerful tools for small businesses to promote their products or services and cultivate leads. Plus, you can use promotional emails to engage with customers and grow your website. Like most online promotional activities, for a successful email marketing campaign, you need to be consistent. Ensure you send regular emails to engage with your audience, spike interest in your products, and improve engagement.
Now that you know how to build an email list for your online store, let’s dive into the type of emails you need to send to your email subscribers. The type of messages and subject lines in your email content will either aid or harm the success of your email marketing campaigns. When done wrong, you run the risk of ending up in the spam folder.
Here are the types of emails you need to send to grow your online store;
- Welcome email. When someone purchases a product on your online store, the first thing to do is send the welcome email. A welcome email will help nurture the newly formed relationship and helps your new customer feel valued. Since it is the first point of contact, focus on making a first good impression to ensure your brand stands out, to form a long-lasting relationship with your customer. Remember to include your contact information, available discounts or incentives, and a call to action- sign up for a newsletter.
- Sales/Offers email. To run a big sale, your customers need to be aware that it exists. Create an email marketing campaign to create a buzz about your online store. Include your exclusive offers such as discounts, package deals, and product offers in your emails to prep consumers for an upcoming sale.
- Product recommendation email. When sending these types of emails, the goal is to make your customers feel like you know them to achieve the desired effect. For instance, your customers’ searches and purchase history will let you know the type of products that might spike their interest. You can use this data to send personalized emails detailing the availability of a product and an offering discount on a specific item.
- Cart abandonment emails. Around 70% of online shoppers leave an online store before checkout. The reasons for the high abandonment could be anything from a complicated checkout process, high price, or poor site navigation. Fortunately, you can retarget these shoppers and bring them back by sending this follow-up email to complete a purchase.
- Newsletters. Creating a newsletter for your online store will help you increase brand awareness, connect directly with existing customers, and generate even more sales. Plus, a newsletter offers a lot of freedom on the type of content you want to include, depending on the primary goals of your online shop. You can market your products, make an announcement, let online shoppers know about upcoming sales, targeted discounts, and solicit feedback.
- Feedback emails. Your customers are your best source of information about their experience and satisfaction in your online store. Requesting feedback through emails is the simplest way to get your customers to leave products or store reviews. Plus, showcasing positive feedback on your online store will play a role in getting your sales up.
While we have not exhausted all the emails you can send to your subscribers, here would be an effective place to start. Ensure the content you share is valuable to your audience, and you can also choose to incentivize your email subscribers with special discounts to increase user engagement.
But first, you need to get a business email to get started and improve the open rates of your emails.